This thesis uses ten years of data to examine the underlying drivers behind changes in the Taxi price, specifically we look at the relationship between the Taxi price and changes in the underlying costs. We use a two-step error correction framework to investigate how changes in costs affect prices in the long run as well as in the short run. We also study if the price adjustment process is asymmetric. Furthermore, we examine if price discrimination exists on the taxi market in Stockholm. We find that in the long run the pass-through effect is almost complete, whereas in the short run prices are considerably less sensitive to cost changes.

This report is going to be focusing on the development of a promotion page and login system for the web production company Adoreyou. The promotion page and login will be parts of a new taxi application for iPhone that lets the customer book a taxi and drivers manage the requests from the customers.Taxi application?s that let customer?s book trips are nothing new but they are constantly being explored and developed. The most common practice is to let the customer fill in from what address he or she wants to be picked up and to where he or she wants to be taken. Then the price is set in the application depending on the distance and most likely other factors like weekday and time.

Syftet med studien är att ta reda på vilka relationsskapande och byggande åtgärder som vidtas för att förstärka ett tjänsteföretags varumärke. Vi vill även jämföra Taxi Stockholms varumärkes identitet med kundernas associationer för att se om deras kärnvärden har erhållit en plats i deras mentala karta..

Transport is an important aspect to take account in efforts to achieve sustainable tourism development. If we do not change our behavior regarding travel, the consequences will be significant for the environment. This study examines the various transport operators on the two Swedish ski resorts if their websites and marketing are different from each other in the mode selection. The destinations are Åre and Hemavan Tärnaby. They studied modes are two Swedish airlines, two train companies, three bus companies and three taxi companies.These corporate websites are studied with a content analysis in which the results of the keywords that have been developed are scored according to different categories.

Transport is an important aspect to take account in efforts to achieve sustainable tourism development. If we do not change our behavior regarding travel, the consequences will be significant for the environment. This study examines the various transport operators on the two Swedish ski resorts if their websites and marketing are different from each other in the mode selection. The destinations are Åre and Hemavan Tärnaby. They studied modes are two Swedish airlines, two train companies, three bus companies and three taxi companies.These corporate websites are studied with a content analysis in which the results of the keywords that have been developed are scored according to different categories.

The purpose of this paper is to examine the effect that price has on quality expectations and customer satisfaction and how price fits into a customer satisfaction model. An experiment in which participants are subject to scenarios of a high or low quality flight are used to test the hypotheses. The analysis shows that perceived quality has a bigger impact on satisfaction than price. Furthermore, price and quality do not affect customer satisfaction independently of each other. The importance of value compared to quality changes whether the actor is a high or low price actor.

De senaste åren har varumärkets värdeskapande förmåga fått en allt större uppmärksamhet.Oavsett om det är produkter eller tjänster som ett företag erbjuder så kräver dagens ökandekonkurrens att man på ett effektivt sätt kan särskilja sig gentemot ens konkurrenter. Detta ärnågot som har lett till att varumärket som konkurrensmedel har fått en allt större roll förföretagen, då allt fler har insett att ett starkt varumärke är en förutsättning för att kunnakonkurrera på lång sikt.När man vill bygga och underhålla ett starkt varumärke bör ett av dem främsta målen vara attförsöka se till att företagets varumärkesidentitet överensstämmer med kundernasvarumärkesimage för att på så sätt minimera ett eventuellt gap mellan dessa två. Vårt syftemed denna uppsats har varit att närmare undersöka detta problemområde.För att åstadkomma vårt syfte har vi genomfört en studie av Taxi Göteborg. Vi har studerathur Taxi Göteborg arbetar med sitt varumärke, vilken varumärkesidentitet man har samt vaddet är man vill förmedla genom sitt varumärke. Sedan har vi jämfört företagets önskadevarumärkesidentitet med kundernas uppfattning av varumärket, så kallad varumärkesimage.Vår uppfattning av Taxi Göteborgs varumärkesidentitet grundar sig på en intervju som vigenomförde med Lena Dahlström som är anställd som försäljnings och kundansvarig påföretaget.

Increasing volatility and less political intervention from the CAP in the market price of wheat is making it more difficult than in the past for Swedish farmers to determine the price at which they should sell their wheat. In the past, the Swedish farmer-owned company Lantmännen has traditionally set a guideline price for Swedish wheat every year to which farmers could adapt, but ceased doing so last year. Therefore this study sought to identify the parameters on which the price of wheat is dependent on by using a reduced form model. The perspective adopted was that of farmers. The model proved able to identify the main factors determining the annual price fluctuations in wheat, with all variables included having an impact on the wheat price, except export quantity in the previous year.

Syftet med detta examensarbete var att undersöka användbarheten av en webbapplikation som möjliggör beställning/bokning av taxi via Internet. De huvudsakliga frågeställningarna var: Vad har användare för förväntningar på tjänsten samt Vilka delar av webbapplikationen behöver förbättras? Ett tänka-högt protokoll användes där sex försökspersoner fick prova på att använda tjänsten via en dator och samtidigt resonera om applikationen. Resultaten visar att försökspersonerna förväntade sig en enkel, icke tidsödande tjänst, där de skulle behöva ange i stort sett samma uppgifter för att beställa en taxi via Internet som via telefon. Försökspersonerna upptäckte ett flertal förbättringsmöjligheter, vilka handlade om tydligare förklaringar/beskrivningar och gränssnittets design, främst gällande perceptionsproblem..

This thesis deals with the concept of how price affects demand for a good by estimating various price elasticities of demand for snu sold in Sweden. Information was gathered on price development for snus and cigarettes as well as sales data from Swedish Match, the largest supplier of snus in Sweden. Income-, price- and cross-price elasticities were estimated based on log-log regression. Results show that snus is an inelastic good since the coefficient for price of snus was -0.536. This proved that a 1% increase in price causes a 0.536% decrease in quantity demanded.

Purpose;the purpose of this study is to investigate whether a product ad observer's purchase intention, perception of product quality, brand image perception and price perception is affected depending on the size of the text that was used in the ad to communicate the product price.Methodology;the study was conducted using a quantitative method through a survey. The implementation of the study has been done by using three variants of the same suit ad where the three different variants have been manipulated on the text size on the price information, by reduced / increased the text size. The implementation has also been carried out using two different ad sender, with three ads for each sender.Result and conclusion;the text size on the price of a product ad mainly affects the observer's price and quality perception, where the small text will have a positive effect on quality perception and a negative effect on the quality perception. Even brand image changes depending on the text size where small text will have a positive effect..

Syftet med detta arbete har varit att undersöka taxibranschen efter branschens avreglering, med fokus på Taxi Stockholm 15 00 00 AB. Denna innefattar den aktuella läge för taxibranschen i Stockholm och även den nya konkurrenssituationen hos taximarknaden i Stockholm efter avregleringen 1990. Denna undersökning bygger på en kvalitativ samt en kvantitativ metod då har vi försökt att noggrant få fram fakta om branschen med hjälp av både primärdata (intervjuer) och sekundärdata (årsredovisningar, ekonomiska rapporter, akademiska artiklar, Internet källor mm.). I analysen har utförts sedan en jämförelse mellan fallföretaget Taxi Stockholm och dess huvudkonkurrenter med hjälp av valda teorier och insamlade sekundär samt primärdata. Taxi Stockholm 15 00 00 AB som tackvare sin tidigare monopolinställning har haft en ledande position, på senare år förlorad marknadsandelar till sina konkurrenter.

It is easy to see that oil has a big part in our economy, by looking at the repeated news from the media and at the stock market, where they follow the oil price very closely. Behavioral finance is about investors making small or big mistakes in the stock market. Behavioral finance describes the importance of understanding your own faults, as well as others investor?s faults. Behavioral finance emphases the importance of not assuming that the financial market is a flawless environment, but to understand the psychology behind investment decisions.

This study attempts to examine the existence and development of price differences in the car sector in Europe. The time period is between 1995, the year of the Swedish entrance in the European Union, and 2003. The study is based on data supplied by the European commission, on a bi-annual basis. Both price differences in general in the EU, and price differences between Sweden and other countries in the EU are examined. The theoretical law of one price is related to the economic integration of the EU and the car sector.

During the last few years, there has been a lot of debate regarding the price ofelectricity on the Swedish market. According to a recent survey from Sifo, anon-bias governmental institute for consumer research and testing, the priceof electricity is what worries Swedish households the most. An investigationof the eciency of the Nordic power grids inuence on the Swedish spotprice is therefore both relevant and valuable. Three quarters of all electricityproduced in the Nordic region is traded at the Nord Pool Spot power market.This survey examines how much of the variation of the swedish spot pricecan be descried by the variation of the nordic system price and how much iscaused because of ineciencies in the power grid. Primarily, linear regressionwith adjustments for endogeneity and heteroskedasticity has been used in orderto analyze data obtained mainly from Nord Pool Spot and Vattenfall AB.The results show that the variation of the system price can account for all butabout 40% of the variation in the Swedish spot price.